Classroommr. Mac's Class 2019 20

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Classroom Mr. Mac's Class 2019 20 Release
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Class Deviations

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April 20, 2019 Apple segmentation, targeting and positioning represents the core of its marketing efforts. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products.
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The Principal Director of Defense Pricing and Contracting issues class deviations when necessary to allow organizations to deviate from the FAR and DFARS. Below are all the current DoD class deviations in effect. All other deviations are archived by year.

Class Deviation 2021-O0002 - Verification of Eligibility for the Women-Owned Small Business Program
(PDF)(17 December 2020)
Class Deviation 2021-O0001 - Revision 1 - Combating Race and Sex Stereotyping
(PDF)(06 January 2021)

(DOC)

Class Deviation 2020-O0022 - Prohibition on Providing Funds to the Enemy and Authorization of Additional Access to Records
(PDF)(28 August 2020)

(DOC)

Class Deviation 2020-O0021 - Revision 2 - Section 3610 Reimbursement Requests
(PDF)(15 January 2021)

(DOC)

Class Deviation 2020-O0020 - Section 890 Pilot Program to Accelerate Contracting and Pricing Processes
(PDF)(14 August 2020)

(DOC)

Class Deviation 2020-O0019 - Revision 1 - United States-Mexico-Canada Agreement
(PDF)(14 August 2020)

(DOC)

Class Deviation 2020-O0018 – Prohibition on Use of Certain Energy Sourced from Inside the Russian Federation
(PDF)(29 May 2020)
Class Deviation 2020-O0017 – Acquisition of Dinnerware or Stainless Steel Flatware
(PDF)(05 June 2020)

(DOC)

Class Deviation 2020-O0016 – Original Documents, Signatures, Seals, and Notarization
(PDF)(30 April 2020)

(DOC)

Class Deviation 2020-O0015 – Prohibition on Procurement of Foreign-Made Unmanned Aircraft Systems
(PDF)(29 May 2020)

(DOC)

Class Deviation 2020-O0014 – Flexibilities for Electronic Delivery of Information Related to Suspensions and Debarments
(PDF)(20 April 2020)
Class Deviation 2020-O0013 – Revision 3 - CARES Act Section 3610 Implementation
(PDF)(13 January 2021)

(DOC)

Class Deviation 2020-O0012 – Undefinitized Contract Actions During the National Emergency for the Coronavirus Disease 2019
(PDF)(3 April 2020)
Class Deviation 2020-O0011 – Revision 1 - Submission of Interim Vouchers Under Classified Contracts
(PDF)(3 April 2020)
Class Deviation 2020-O0010 – Revision 1 - Progress Payment Rates
(PDF)(16 April 2020)

(DOC)

Class Deviation 2020-O0008 – Revision 2 - Limitations on Subcontracting for Small Business
(PDF)(6 November 2020)

(DOC)

Class Deviation 2020-O0007 – Protection of Technical Data and Computer Software Under Small Business Innovation Research Program Contracts
(PDF)(17 March 2020)

(DOC)

Class Deviation 2020-O0005 – Prohibition on Contracting with Persons that have Business Operations with the Maduro Regime
(PDF)(07 February 2020)

(DOC)

Class Deviation 2020-O0004 – Reporting Loss of Government Property
(PDF)(07 February 2020)

(DOC)

Class Deviation 2020-O0002 - Authority to Acquire Products and Services Produced in Afghanistan or in Countries Along a Major Route of Supply to Afghanistan
(PDF)(26 December 2019)

(DOC)

Class Deviation 2019-O0010 - Peer Reviews of Contracts for Supplies and Services
(PDF)(20 August 2019)
Class Deviation 2019-O0009 - Quick-Closeout Procedures Threshold
(PDF)(06 May 2019)
Class Deviation 2019-O0008 - Section 890 Pilot Program to Accelerate Contracting and Pricing Processes
(PDF)(01 April 2019)

(DOC)

Class Deviation 2019-O0007 - Accounting Firms Used to Support Department of Defense Audits
(PDF)(21 March 2019)

(DOC)

Class Deviation 2019-O0005 - Small Business Subcontract Reporting
(PDF)(21 December 2018)

(DOC)

Class Deviation 2018-O0021 - Commercial Item Omnibus Clause for Acquisitions Using the Standard Procurement System
(PDF)(01 October 2018)

(DOC)

Class Deviation 2018-O0019 - Contractor Personnel Performing in Japan
(PDF)(30 August 2018)

(DOC)

Class Deviation 2018-O0016 - Defense Commercial Solutions Opening Pilot Program
(PDF)(26 June 2018)
Class Deviation 2018-O0011 - Enhanced Postaward Debriefing Rights
(PDF)(22 March 2018)
Class Deviation 2018-O0002 - One Time Deviations––Section 830(d) Pilot Program for Acceleration of Foreign Military Sales
(PDF)(22 March 2018)
Class Deviation 2017-O0009 Products and Services from the African Host Nation-Djibouti
(PDF)(15 September 2017)

(DOC)

Class Deviation 2017-O0004 - Contractor Personnel Performing in the United States Central Command Area of Responsibility
(PDF)(15 September 2017)

(DOC)

Class Deviation 2016-O0008 - Contractor Personnel Performing in United States Africa Command Area of Responsibility
(PDF)(10 June 2016)

(DOC)

Class Deviation 2015-O0017 - Earned Value Management System Threshold
(PDF)(28 September 2015)

(DOC)

Class Deviation 2014-O0016 - Requirements for Contractor Personnel Performing in the U.S. Southern Command Area of Responsibility
(PDF)(6 October 2014)

(DOC)

Class Deviation 2014-O0011 - Determination of Fair and Reasonable Prices When Using Federal Supply Schedule Contracts
(PDF)(13 March 2014)
Class Deviation 2014-O0007 - Prohibition on the Use of the 8(a) Business Development Program for Acquisition of Military Simulation and Military Simulation Training
(PDF)(14 March 2014)
Class Deviation 2013-O0018 - Past Performance Evaluation Thresholds and Reporting Requirements
(PDF)(24 September 2013)

(DOC)

Class Deviation 2013-O0017 - Contractor Demobilization
(PDF)(30 August 2013)

(DOC)

Class Deviation 2012-O0013 - DCAA Policy and Procedure for Sampling Low-Risk Incurred Cost Proposals
(PDF)(24 July 2012)
Class Deviation 2012-O0010 - Prohibition on Collection of Political Information
(PDF)(6 July 2012)
Class Deviation 2011-O0006 -- Utilities Privatization-Class Deviation from FAR Part 31
(PDF)(31 March 2011)
Class Deviation 2011-O0002 -- Congressional Notification on Significant Contract Termination
(PDF)(8 October 2010)

Apple segmentation, targeting and positioning represents the core of its marketing efforts.

Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Common set of characteristics shared by Apple target customer segment include appreciating design, quality and performance of technology products and services over their prices. Positioning refers to the selection of the marketing mix that is the most suitable for the target customer segment.

The multinational technology company positions itself as a premium brand offering products and services with advanced functions and capabilities for additional costs. Accordingly, Apple target customer segment comprise well-off individuals who are willing to pay extra for technology products and services with advanced design, functions and capabilities.

Classroommr. Mac's Class 2019 2020

Under the leadership of late Steve Jobs, Apple mainly used mono-segment type of positioning, appealing to the needs and wants of a single customer segment. However, after Tim Cook became CEO, the multinational technology company has been consistently increasing its product ranges shifting from mono-segment type of positioning to multi-segment positioning.

As the name implies, multi-segment positioning attempts to target multiple customer segments at the same time with different product or service packages. Accordingly, “no longer do the barista and the corporate executive use the same iPhone — today, there are high-end models, consumer models, and a long line of old products the company keeps around to fill every niche and price point.”[1]

Apple segmentation, targeting and positioning is illustrated in table below.

Type of segmentation	Segmentation criteria	Apple target segment
Type of segmentation	Segmentation criteria	Devices: iPhone, iPad, Mac, iPod	Services: iTunes and the iTunes Store, Mac App Store, iCloud, Apple Pay,	Operating system & software: iOS, OSX, iLife, iWork	Accessories: Apple TV, Apple Watch and related accessories
Geographic	Region	US and international	US and international	US and international	US and international
Geographic	Density	Urban	Urban	Urban	Urban
Demographic	Age	20 – 45	18 – 30	20 – 35	20 – 45
	Gender	Males & Females	Males & Females	Males & Females	Males & Females
	Life-cycle stage	Bachelor Stage Newly Married Couples Full Nest I Full Nest II	Bachelor Stage Newly Married Couples	Bachelor Stage Newly Married Couples	Bachelor Stage Newly Married Couples Full Nest I Full Nest II
	Income	High earners	High earners	High earners	High earners
	Occupation	Professionals, managers and executives	Students Professionals, managers	Professionals, managers and executives	Professionals, managers
Behavioural	Degree of loyalty	‘Hard core loyals’ ‘Switchers’	‘Hard core loyals’ ‘Switchers’	‘Hard core loyals’ ‘Switchers’	‘Hard core loyals’ ‘Switchers’
	Benefits sought	Sense of achievement and belonging Self-expression Speed of service, advanced features and capabilities	Speed of service Efficiency	Efficiency Speed of service	Recreation Self-expression
	Personality	Determined and ambitious	Determined and ambitious	Determined and ambitious	Determined and ambitious
	User status	Non-users, potential users	Users Non-users, potential users	Users Non-users, potential users	Non-users, potential users
Psychographic	Social class	Middle and upper classes	Middle and upper classes	Middle and upper classes	Upper class
Psychographic	Lifestyle[2]	Resigned Aspirer Succeeder Explorer	Aspirer Succeeder Explorer	Aspirer Succeeder Explorer	Aspirer Explorer

Apple segmentation, targeting and positioning

Apple Inc Report contains a full analysis of Apple segmentation, targeting and positioning and Apple marketing strategy in general. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. Moreover, the report contains analyses of Apple leadership, organizational structure and organizational culture. The report also comprises discussions of Apple business strategy, ecosystem and addresses issues of corporate social responsibility.

Classroom Mr. Mac's Class 2019 20 Release

[1] Marx, P. (2019) “Apple’s Product Line Is a Mess” Medium, Available at: https://medium.com/s/story/apples-product-line-is-a-mess-5a9a5730cafa

[2]According to Young &Rubican lifestyle classification model

Classroom Mr. Mac's Class 2019 20 Bwp Board

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